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I've packed my bags and shed a tear (as I leave my family) and right now I'm eating airline food and watching all of the movies I can as I jet over to the UK for a speaking series for Queensberry. It all started with a stranger walking into my studio and being curious. Liz from the MPA was on her last days of travel in New Zealand and happened to find our studio. We had a conversation and what do you know ... I'm off to the UK with MPA. I'm going to talk about me and all of the things I did wrong to get to where we are now ... because I know so much on that subject. I'm going to talk about albums To View More >>
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A couple of weeks ago I posted about aggravating business policies and touch points, and asked readers to tell us about the things we do that's frustrating! We received three comments. One I've mentioned already, and the other two also raise important issues. Katherine (not her real name) emailed her account manager to say she doesn't like Photojunction. More important, she doesn't like feeling pressured by Queensberry into using it. She feels that if QBY were truly customer focused she wouldn't feel this pressure and could continue in the way that's suited her perfectly for the last seven years. To View More >>
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Johannes has been talking about the power and effectiveness of simplicity here on the blog lately. It's an excellent message and one I want to expand on a little by explaining how Queensberry can help you simplify your business. You've got a complicated job. You're a photographer, a marketer, a salesperson, a designer, a manager, an entrepreneur... And you're offering a complicated service, and complex products. It's not surprising then, that achieving simplicity would involve an investment in time and money. Take purchasing a new camera for example. That involves an investment in both time To View More >>
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It's a fiddly job assembling an album, but our assembly team can save you the time and hassle. They assemble thousands and thousands each year - so they're pretty good at it! And the pay-off is another 2-3 hours saved per job that you can put to better use. Just think ... all of our systems are integrated - design, colour correction, printing, album construction, and assembly. Hit the Send Order button in Photojunction and apart from the small matter of paying, that's pretty much it until the album arrives back ready for your client. And of course if necessary we'll contact you to make sure everything To View More >>
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Alan (not his real name) and his wife were long-standing clients of one of our competitors. They came to us because they didn't like the way they'd been treated. Unlike Katherine, who likes us (even if she's frustrated), we haven't earned anything from Alan and his wife except a chance to win their business. Alan's customers really like our Duos, which of course they couldn't get before, but he finds designing and ordering them difficult. Alan designs them on paper and his wife recreates them in Remix. Alan's designs are reasonably complex, his wife is a fan of her old software (which can't handle To View More >>
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Customer service edicts state that the customer is always right. Sometimes we disagree ... out of self defense. We don't like the implication that because the customer is right then we must be wrong. We defend our innocence and integrity! Step back for a moment. There is a principle in Tai Chi that states that you can use your adversary's energy on themselves. Imagine saying the customer is always right. If you stop defending yourself and ask the client for a realistic solution to their own problem (a solution that, if they were you, they would see as fair) you move away from being wrong To View More >>
I read Ian's post on the Kodak Carousel and immediately wanted to put my hand up .... (a sling back to the days of discipline at a Catholic school). I'm probably stating the obvious but I felt the message was SO important that it deserved emphasising. Yes, I understand the business side of the message but there was this other thing that became important too. The post has a video clip from Mad Men, a sublime tv program about an advertising agency in the States in the 60's. It's about the launch of the Carousel .... Forgetting the wonderfully clever pitch, the ability to turn an electromechanical To View More >>
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"Previously we were offering albums we knew our competitors were also offering, but we’ve realised we can use the album to separate us from our competitors." That quote from Nigel's interview with the Youngrens reflects Queensberry's key message to photographers and it got me thinking... A while ago I posted about album companies in trouble – and not hitching your own wagon to dying stars. Today I'm suggesting you be wary of the latest and greatest too ;) In the US and UK markets of 2000, Queensberry albums were revolutionary because we hand-made every album to order. That meant photographers, To View More >>
There are times as photographers that we get approached by people to do a favour for them. Sometimes it is to talk at a photographic society, sometimes it is a request for help. We are happy to help people but we tell them that we work on the Genie Principle. We don't mind helping, but we don't like to be taken advantage of. We tell people that they have three wishes - only three. We remind them that they need to use those wishes well. Cheers, Johannes To View More >>
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I posted the other day about this being a great time to consider whether any of your business policies and touch points aggravate your customers, and if so fix them. I included a PS saying we know we’re not perfect, and "if you reckon this is the pot calling the kettle black, please leave a comment or email us". I was glad I did because Mark went to some trouble to leave a lengthy comment detailing his frustration with us. My point here is not so much to talk about his particular issues (we've been in touch, of course, and we pretty much have to take what he says on the chin, and fix the To View More >>